We were thrilled at the
prospect of getting coupons in the Kuna Melba News. We promoted it heavily and
announced when the coupons were in the paper.
Our police chief, who had
allowed his subscription to lapse, had the audacity after a city council
meeting one night to tell me that he didn’t subscribe to the paper because
there weren’t any coupons in the paper and that his wife really just wanted to
get a paper for the coupons.
Forget for the moment that
this was a public official who regularly appeared in the pages of the
newspaper. Forget for the moment that stories or letters to the editor
regularly appeared in the paper about his police department. Forget for the
moment that there were other stories that affected him and his family simply as
residents of Kuna, such as school news, stories about taxes and property
values, assessments, sports signups, etc. Forget for a moment that for some
reason he felt it was perfectly all right to tell me to my face that he didn’t
subscribe to the paper because there weren’t any coupons in it.
So it was with some sense of
vindictive gratification when I told him that we do carry coupons, but it’s
only for subscribers.
Unfortunately, even with
coupons, our police chief never did return to the paper as a subscriber,
another foreboding sign of what an uphill battle we were waging in this town.
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