At the start of 2010, we raised the price of the newspaper from $22 per year for a subscription to $28 per year and the single-copy price from 50 cents to 75 cents per issue. Despite some people turning up their nose at $28 as “spendy,” we knew that even $28 was way below other weekly newspaper subscription rates. Even in the Treasure Valley, annual subscriptions were $30, $36 and up to $46. Plus, it was ridiculous to me to think that a family of six will go to McDonald’s and spend $28 on a dinner of Big Macs and Happy Meals but balk at $28 for an entire year of the Kuna Melba News. Heck, I’d go into the convenience stores and stand behind some guy buying $28 worth of Red Bull, beef jerky, cigarettes and Keystone Light. No, no one was going to make me feel guilty about charging $28 for a year’s worth of the Kuna Melba News.